Select the metrics you want to measure in the survey.Final intended action: Select a specific action that you want people to take for your product or brand (for example, Buy).Product or brand type: Select a specific product or brand type (for example, Automotive - Product).Under "Survey questions", click the drop-down menus to specify the type of questions that appear when people see your ad.If you have video ads in multiple languages, you may want to create and associate multiple products or brands-one for each language-with their corresponding video ads. The survey question language should match the language in the video ad associated with your campaign. Next to "Survey language", click the drop-down menu and select the survey question language (for example, English).If you plan on running multiple Brand Lift surveys for the same product or brand, consider adding a unique identifier for each survey to tell them apart (for example, "Product - Survey 1," "Product - Survey 2," and so on). Note: The product or brand name you use should be specific (for example, "Google Pixel 4" instead of "Pixel") and match the preferred answer in the survey. Enter the product or brand name you’re promoting in the campaign(s).
Click the Tools icon and select Lift Measurement.Instructions Create and define your product or brand Misspellings may lead to your survey being rejected by Google. Make sure the spelling is correct for your survey answers.By specifying the product or brand type and the intended action for the survey, the survey question created is specific to the ad: "Next time you buy a vehicle, which one are you most likely to buy?" When they create the Brand Lift survey in Google Ads, the advertiser chooses "Automobile - Product" as the product or brand type and "Buy" as the intended action they want people to take. The sum of the budgets of all active campaigns that are measuring the product or the brand should meet the minimum budget requirements:Īn automobile advertiser wants to measure the number of people who intend to buy an automobile after viewing their ad. To detect the lift driven by eligible video campaigns, you need to meet the minimum budget requirements at the "Product" or "Brand" level. Learn more about the requirements for Brand Lift measurement Brand Lift budgeting Before you beginīefore you can set up Brand Lift measurement, create a skippable in-stream, non-skippable in-stream, or bumper campaign.
#I dont run ilift how to
In this article, you’ll learn how to set up Brand Lift measurement, define your product or brand in a Brand Lift survey, and view your Brand Lift measurement data. You can use these measurements to adjust and improve your campaigns to achieve your desired marketing objectives.
If you don't have a Google account representative, you won't be able to use Brand Lift in your account.īrand Lift measurement determines how your ads impact people’s perception of your product or brand. To use Brand Lift, contact your Google account representative. Brand Lift is not available for all Google Ads accounts.
0 kommentar(er)
